Grannies on Safari
Grannies on Safari is an Emmy-award winning TV series featuring Regina Fraser and Pat Johnson as the stars of the show who travel the globe sharing their experiences learning about other countries and cultures with the television audience. The Grannies were looking for a comprehensive digital strategy that included a site redesign that would be capture the essence of the show and the spirit of the Grannies while connecting with the existing and growing audience through social media, ecommerce and offline marketing and customer response.
Our solution included a new site visual design that aligns with the comprehensive brand vision for Grannies on Safari, a new content management system and content development effort, as well as integration with existing commerce and marketing databases.
Solution Expertise: Design, Content, Technology